You really won’t buy into this

A curious advertising flyer was left on my car windscreen.

“GENUINE JANUARY SALE” it screamed, as shrill as a Daily Express headline.

I am confused. Does this mean all previous sales by this company were fake? Or are they implying none of the competitors are actually engaging in the price reductions they claim to be?

It reminds me of a similar sign in the window of a bed company I used to pass frequently in Cardiff. It advertised “Genuine next day delivery.” Are bed companies so unreliable in Wales that this fact needed to be advertised? [1]

It’s quite astonishing, and just a little bit brazen, that we’re being sold something on the basis of yes, this will actually happen. In the old days you’d walk into a store in January and, lo, there would be the sale. Now it’s advisable to check that they’re not lying, apparently.

And, more to the point, who actually uses the word genuine these days apart from Frederick Forsyth?

[1] If this was a plumber I could well believe it. It’s been 2 weeks and my taps still aren’t working. I should have known he was no good. He didn’t sigh, tut and shake his head when examining the bathroom.

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1 Response to “You really won’t buy into this”


  1. 1 doctorvee January 27, 2007 at 1:21 am

    This reminds me of those old tins of Quality Street or whatever from the 1950s. Written in big type would be, “VERY GOOD”. As if they would say their sweets were total rubbish!


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