Techcrunch are getting reasonably excited about Blogfuse, a paid for service that allows bloggers to create an application for their blog on Facebook. On one hand, it’s a pretty an reasonably innovative idea. On the other, it appears to be a solution for a problem that doesn’t really need solving (although, given that there’s a large amount of Facebook apps and widgets that try to solve a problem that doesn’t even exist, I guess this can be filed under ‘mildly useful’).
I can possibly see this being useful for the bigger, well-known bloggers who already have a big enough following. But I’m guessing the lesser-to-medium known bloggers this is aimed at won’t find it as useful.
There’s already several ways of integrating your blog with Facebook, while friends both in and out of Facebook probably already read or have stumbled across the blog through other methods, like technorati, digg, delicious, and the like.
I can’t see an application, no matter how pretty, going ‘viral’ unless you’re doing a pretty big push, and are already pretty popular, or unless you happen to have a really well-written blog that’s begging to be discovered. In which case, you’ll probably be picked up on via digg, delicious, technorati and mutual comment exchange, as per already happens.
Plus, I can’t see why anybody would want to pay for this service. Surely there’s some bright spark out there offering something similar for less, or free?
Still, nice idea.