MyFC for rugby fans

It was only a matter of time before a My Football Club-style experiment found its way into other sports, so it’s no surprise to see the venture Our Rugby Club starting to pick up a few mentions here and there.

But what’s interesting is this isn’t carbon copy of the Ebbsfleet owners’ model. Indeed, the website makes a point of saying:

“Unlike similar ventures in football (My Football Club and The People’s Club), our intention is not to buy a rugby club, but by offering such significant investment, we will all be important stakeholders.

Given that we will not purchase a club outright, we will not have to incur significant legal costs, or be burdened by the practicalities of owning facilities and employing players – instead, all of our money can be put towards improving the existing setup. This should mean that our investment will yield results much more quickly.”

There’s also no direct mention of the controversial pick the team aspect, which is still causing much disquiet among both MyFC members and non-MyFC Ebbsfleet fans. There is a vague mention of having your say in selection matters and in the member’s benefits page, this is expanded to:

  • Opportunity to provide input as to how the money should be spent
  • Access to coaching team for suggestions, ideas, moves, and general observations
  • Access to online member forums to discuss the club, team and performance
  • Rate players, provide match analysis and suggest new players
  • Access to online highlights footage of matches
  • Invitations to attend club social events with other members, fans and players
  • Discounted match tickets
  • Discounts on sponsor products
  • Opportunities to buy International Tickets
  • The chance to participate in a trial match at the start of each season
  • Free Our Rugby Club T-shirt
  • Free Our Rugby Club car sticker

All member benefits will be confirmed once the relationship with a club has been established.

It’s interesting that the language is a lot more tempered and the members input into team selection has the above caveat with no explicit promises to this regard made. The investment rather than outright ownership is also another noteworthy point, as it gives them an escape plan if things go wrong.

Although I’m still sceptical if schemes like this can work, given their membership is largely made up of people with no initial loyalty to whichever club they buy into, Our Rugby Club is the most sensible one that’s come along so far insofar as it appears to offer more flexibility and less potentially problematic promises – like voting on transfers, outright ownership, and pick the team – than MyFC.

That said, it still remains to be seen exactly how far a good coach would welcome the constant interfering and suggestions from members, even if the final decision appears to rest with the coach.

It’s unclear whether they’ve been following the progress of MyFC and noted the problems or mistakes, or have simply decided their model is better, but there’s some form of evolution of the internet fan-owned idea. It may be, and I don’t really have a basis behind this assertion, that rugby fans and the sport in general would be a better fit into the ideals and framework, certainly at grassroots level. Time will tell.

It’s also, indirectly, one of the reasons I can’t see MyFC being sustainable in the long-term in its current guise. At some point, somebody will work out a better, more attractive, more successful way to do things. At that point, what’s stopping a good chunk of MyFC members not renewing their membership and decamping elsewhere?

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2 Responses to “MyFC for rugby fans”


  1. 1 Weapons: Knives July 18, 2008 at 1:28 pm

    Can I ask though – how did you get this picked up and into google news?

    Very impressive that this blog is syndicated through Google and is it something that is just up to Google or you actively created?

    Obviously this is a popular blog with great data so well done on your seo success..

    Soccer / Football greats you should write about next!


  1. 1 Our Rugby Club press coverage Trackback on July 26, 2008 at 10:38 am

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