A brief musical interlude

Out of the many strange habits that have developed during my office-based working life is to dive onto YouTube at various points in the day to have a quick blast of music. Usually it’s out of a desire to hear a specific track or a specific band that isn’t on my iPod. It’s quick, easy and generally satisfies any urge I may have to listen to Hoddle and Waddle’s Diamond Lights [1].

Like Homer Simpson squeezing juice out of an orange by pressing it against his forehead, I’ve always suspected there’s probably an easier way to satisfy my arbitrary musical cravings. Certainly Muzu looks like it does the job a lot better. Largely because it’s nothing but music on there.

There’s a few interesting features, especially the bit that allows fans to upload their own tributes, video and footage directly to the artist’s profile, and the video player’s embeddable to blogs and social networking sites. It’s also quite artist-friendly, as they share their advertising revenue with the artists and anything fans upload has the copyright assigned to the artist, which is an interesting solution to the age-old problem on copyright v filesharing.

The teenage me would have probably loved the site, given how into music I was back then. Memories of taping every new entry off the top 40, collecting anything and everything to do with a band and the like. The older me isn’t quite so into his music anymore, views festivals as his idea of personal hell and rarely gets to gigs. But can see why music fans would like the site. As my more music loving colleague said when I forwarded her the link: “I love this. I think it’s broken my computer, but when it restarts I’m going straight back on.”

I’m still having occasional problems navigating around the site, but less so that MySpace. And what I’d really like to see is a ‘like this artist – try these’ recommendation on the channels, a bit like the related video bit on YouTube. But most unforgivably of all is a search for The Smiths brings up New Kids On The Block. That’s something that needs to be fixed before hysterical shaven-headed Morrissey fans start throwing vegan soup at the creators.

Techcrunch has been pretty complementary about Muzu and its nice to see YouTube and MySpace get a bit of competition in the music stakes, and music PRs could definitely find it useful, if it takes off. Thankfully, nobody’s uploaded Diamond Lights to the site yet either.

DISCLAIMER: Yes, this is the product the company who emailed me a few weeks ago was pitching. I’m writing about it as I quite like the site. If it was shite, I wouldn’t have. I’ve not got paid or even given a cup of tea for this. And I’m not planning on writing up any old PR bumf that I’m sent on a regular basis. But I thought it tied in quite nicely with the pitching to bloggers post, and theirs was a good pitch. And, as I said, I like the product. I’d have emailed it to a few friends regardless. Not that this write up will make any difference to their hits, I suspect, given that about 20 people read this blog. And not that I feel particularly ‘raaaah, I am TEH ALL POWERFUL BLOGGER, kneel before me puny traditional media’ for doing writing this, as I don’t really invite these kind of PR pitches and I’m not overly likely to write about them. In fact I’ve probably just destroyed any linger credibility I have now.

[1] I have only ever done this once, I’d like to stress.


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July 2008

Throw letters together and send them to me

Yes, this is my name. And my email. Use it wisely or you're not getting a biscuit with your tea: garyllewellynandrews [at] gmail [dot] com

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