12 seconds to sell yourself

Here’s an interesting way to get a rung on the PR ladder – sell yourself in a little over half the time the So Solid Crew spent bigging up themselves.

The deal: getting PR graduates (plus anybody else who fancies a go) to sell themselves in what may possibility the world’s shortest job interview via micro-vlogging site 12Seconds.tv. The prize: a month’s paid PR internship with the Big Yellow Self Storage Company.

Essentially, the candidate has 12 seconds to sell themselves in their job interview and even tough there’s only one internship up for grabs, all the entries will be shown around the industry.

Now, on one hand you could scream ‘reality TV gimmick’, but I think it’s quite a fun way of getting yourself known and, for the Big Yellow Self Storage Company, a good way to boost their profile in the social media sphere, especially when you consider that they’re not perhaps the most natural fit for social media.

For the candidates, it’s a good lesson in being concise. One problem that virtually every journalist and PR suffers from, usually early in their career, is excess verbosity, so anything that encourages applicants to edit down to only the absolutely necessary will stand them in good stead. Plus it also gives the applicant a chance to show they ‘get’ social media.

Also, I can see more companies asking candidates to upload videos to YouTube, Seesmic, 12seconds.tv and the like in the future. But that’s by the by. But The Big Yellow are certainly ahead of the game in that regard.

It’s a nice, fun way to give newcomers a chance to get into the industry, and ticks several social media boxes, so hats off to the person who thought this one up.

Anyway, if you’ve happened to stumble across here, happen to be looking for something like a paid internship and want something that’s more useful than my musings, head to 12seconds.tv/campaign/bigyellowselfstorage, register, and link your Twitter and Facebook account to your 12 Seconds account.

Once you’ve done that, record your 12 second video on your mobile phone, webcam or video camera and upload it to12seconds.tv/campaign/bigyellowselfstorage, along with a copy of your CV. You’ve got until June 13th, so plenty of time to get creative between now and then.


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May 2009

Throw letters together and send them to me

Yes, this is my name. And my email. Use it wisely or you're not getting a biscuit with your tea: garyllewellynandrews [at] gmail [dot] com

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