Posts Tagged 'hyperbole'

Getting social with Nathan Barley

Bobbie Johnson from the Guardian has had it with social media. It’s easy to sympathise.

“Listen. I have blog. I use Twitter. I idly flick through lists of people I’d forgotten I ever knew on Facebook. I’ve even got a MySpace page, although I don’t like to talk about it. They are great ways of connecting people, and they’re very exciting when you start using them, because they allow virtual contact in ways that are analogous to – if not the same as – real life. You know, communicate with people. That old thing.

Nobody talks about people down the pub laughing about Bale’s expletive-laden bullying as a “social drinking sensation”. They don’t call people giggling about it on the phone as a “social telecommunications sensation”. They call it joking, or they call it gossip, because that’s what people do. Whether they do it online or offline, down the pub or on Facebook doesn’t matter. “Social media” is mainstream – we don’t need to claim any more victories for it.”

Quite so. I’m at a point where I roughly agree with Bobbie as well. I’ve probably spent as much time as anybody hyping up ‘social’ media tools. It was a convenient term, much like ‘new media’ was back in the emerging days of the internet.

It has now crossed into the mainstream. That, I think, we can safely say. But, as Bobbie points out, having Christian Bale’ s rant pinged around Twitter doesn’t act as proof that it’s taking over the world (such proof, for what it’s worth, is pretty easy to accumulate elsewhere).

Wadds wrote last week about the change that was coming in Twitter and other forms of social media (I’m still using the term as it’s convenient) and I think we’re seeing it now.

Now, unless I’ve completely misread his column, I don’t think Bobbie’s calling for the death of social media; rather that he wishes social media people would stop banging on about how great social media is on social media sites.

Christ, I feel incestuous just writing that last sentence.

There reaches a point where, in any technology or movement or whatever you want to call social media, where it edges onto the mainstream and suddenly everybody is an expert on it.

And, as ever, with any kind of new, erm, thing (sorry, I’m casting about for words here and can’t find the right one) there is a lot of bullshit. And a lot of people who get involved for little discernible purposes other than to self-promote their usually overhyped wares.

We’re probably at this stage now.

Now, this isn’t a post where I run screaming at Twitter yelling “YOU’VE CHANGED AND I DON’T LIKE IT” on my part either. But the site – and many other bits have become a mite trying at times. Largely because of the jargon and the self-promotion and the self-satisfaction and God alone knows what. [Insert your own examples here. I’m tired, ok].

Let’s take a step back for a moment. Social media is still important. It is, and will continue to, make an impact on our lives – how we view, consume and engage with both the media and the world in general.

But the likes of Twitter et al are also communication tools. And just as we all use our mobile phones to communicate in different ways, the same could be said for these assorted sites. They are a way of communication. No more, no less. How you choose to use them is up to you.

So, with that in mind, it’s not a surprise that PR (and journalism and the like) is naturally drawn to Twitter. After all, PR is a communications industry.

And, just with any new development, there will always be people in an industry who cotton onto it quicker than others. I guess you could call these people experts.

Whatever title you give them, these will be the people leading the way in training, enthusing and helping their colleagues or industry get the best out of the new technologies.

What’s quite interesting is some of the best people I know in this area have gone quite quiet over various social media outlets (God, I’m sorry, I’m sorry. I can’t stop writing the term. I’ll stop it soon, I promise). And that’s probably as good an indication as any that social media’s moved into the mainstream.

It means that they no longer need to shout from the rooftops and are probably getting stuck into work and training and other such things. They’ve not moved on, they’ve just got more on their plates as every area tries to get a piece of the action. And this is a good thing, probably.

No doubt there will now be a slew of blog posts in the coming months claiming social media is dead (we’ve already had this with blogging). It’s not. It’s evolving.

Those who start proclaiming the death of social media are probably either trying to get attention or acting like the cool kid at school who spends ages raving about a band only to disown said band when everybody else realised how good they are. This isn’t the same as fatigue or frustration, which is what Bobbie appears to have.

I still love many aspects of social media. It’s integral to a lot of what I do. Twitter is increasingly useful for work, del.icio.us is a daily essential, I’m using wikis a hell of a lot more and I’ve only just realised how useful Tumblr can be.

But this does not mean I need to run around letting the whole world know I’ve just created a new wiki (although I’m as guilty as anybody of pimping my blog over the assorted networks).

This probably comes across as quite a jumbled post, but I think that’s a reflection of where things are at currently.

Social media tools are being absorbed into the mainstream but the principles guiding them are not new. Gossip is gossip, news is news, no matter how it becomes so. And talking about these wonderful new tools is easy. Doing something with them is considerably harder.

Twitter – and other sites you can lump under the SM umbrella – is useful, fun and interesting. Going around declaring yourself an expert in this probably isn’t. I removed the phrase social media enthusiast from my profile a week or so ago because I realised it made me sound like an utter wanker. And, frankly, I don’t need any extra help in that department.

I’ll finish by lifting Kat Hannaford’s comment from Bobbie’s piece, because it’s delightfully ranty, and pretty much spot on. And she’s one of my favourite, funniest Tweeters:

“Twitter and all the assorted other social networking brainfuckery has sapped the joy right out of the internet in recent months, and it’s taking all my willpower not to tell people to sod off, stop embarrassing themselves, and crawl back to the nook at Shoreditch House that they crawled out of.

Now if you excuse me, I’m going to go look at pictures of cats to reinstall a glimmer of hope within me about the benefits of the internet.”

Amen to that. Pictures of cats will still be popular no matter what stage of the web we’re in đŸ™‚

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This leaking story: perspective

Anybody else ever get a bit irked over the incessant use of hyperbolic language in public life? Like the arrest of Damien Green being described as Stalinist by assorted politicians? If this was genuinely Stalinist, he’d have probably been sent to Siberia, or shot. And then airbrushed out of history. By this time next week, we’d have all been positively encouraged to have forgotten he ever existed.

One day we’ll probably have to invent a set of completely new hyperbole to replace the ones that have been killed off by repeated clubbing with mixed metaphors.

It’s not like there aren’t other perfectly decent synonyms out there… .

The language of terror

Moving off social media briefly (although I’ll be back onto the topic in the next few posts), yesterday’s ‘bombing’ [1] got me wondering how I would have covered the event if I’d still been in Exeter, specifically in regard to the word “terror”.

I’ve written before how unimpressed I am when the T-word is thrown around, and while there’s more justification for using it in relation to yesterday’s event, there’s still some debate to be had.

Judging by a cursory glance at the newspaper front pages this morning [2] you’d have though Devon’s capital had seen event’s comparable to 7/7 as opposed to some bloke doing a bit of damage to his face [3]. Now, putting on a pedant’s hat for a minute here, a terrorist is somebody who creates terror. Judging by eyewitness accounts from the various sources I checked yesterday, Exeter may have been ill at ease but certainly by no means terrorised. Quite the opposite, in fact, when you’ve got people laughing at the attempt.

Being serious again, terrorism is notoriously difficult to pin down to an exact definition. As Primal Scream sang, “One man’s freedom fighter is another’s terrorist”. There are acts, generally (unfortunately) of mass murder that once they’ve occurred can be classed as terrorism. But what of a lone bomber or gunman? They create terror, are they a terrorist? And more to the point, does a man with a bomb who explodes it in his face without injuring anybody count as a terrorist if nobody is terrorised? A potential terrorist, yes, but that’s getting into an even broader category.

I’ve got an aversion to using words like terrorist and other hyperbole in relation to small-scale local incidents [4] where it’s difficult to qualify exactly what’s being dealt with in the story. These words always feel forced and even lazy.

There are better, more accurate, synonyms that could be used. In this case, bomber, or alleged bomber, fit perfectly and narrow the description down. It also avoids attaching greater kudos and importance to the actions than absolutely necessary, which already strikes a small blow at any would-be terrorist. Being a bomber is a lot less glamorous than a purveyor of terror.

[1] And much as I hate scare quotes, this is one occasion they’re done justice.

[2] Having difficulty finding links to these, especially the Sun.

[3] Ok, I know it could have been a lot more serious but the end result shows this was a woefully laughable attempt to create terror.

[4] And while it can’t have been pleasant initially for those caught up in it, it was just that: a small scale local incident, in the context of things.


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Yes, this is my name. And my email. Use it wisely or you're not getting a biscuit with your tea: garyllewellynandrews [at] gmail [dot] com